Last year we posted an article on natural flavor claims, citing the case of a lawsuit targeting Hint water, whose “natural flavors” were made using propylene glycol. The lawsuit stated that calling flavors that contained synthetic, highly processed solvents such as propylene glycol misleads the consumer.

A recent article in The New York Times revived the topic since the FDA has never issued a legal or regulatory definition of the term “natural.” Some of the all-natural claims seem to stretch the limits of believability. Take for example “All Natural” 7Up, Pop-Tarts “Baked With Real Fruit” and Crystal Light “Natural” lemonade. Some recent food products that have been the target of lawsuits include Breyer’s and Ben & Jerry’s ice cream and Annie’s Homegrown salad dressings for using xanthan gum, a widely used thickener and food stabilizer. Another lawsuit brought against General Mills forced it to change the labels on its Nature Valley Granola Bars that contained some artificial ingredients, replacing labels that once read “100% Natural” to say they are “Made With 100% Natural Whole Grain Oats.”

Luckily, when it comes to beverages, Syfo makes it simple. Our flavors are as natural as can be and are derived from the oil that is selectively extracted from the peel of the fruit. As opposed to many other flavored products on the market, Syfo’s flavorings are made without using synthetic solvents such as propylene glycol. We only use premium, high quality and natural humectants such as vegetable based glycerin and ethyl alcohol. All of our Naturally Flavored Sparkling Waters and Original Seltzer are made with 100% purified water and contain no sugar, sodium, artificial sweeteners or preservatives. Just pure natural goodness.

Tell your friends about Syfo!

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