Millennials are poised to become the most dominant demographic in the country and experts and recent data suggest that they are driving the rapid rise of  bottled water sales.

According to the latest research from Beverage Market Corp., in 2016, the bottled water  category (including sparkling water) overtook soda sales for the first time capping a remarkable decade-long period of rapid growth. And it appears that millennials are one of the driving forces away from soda to healthier alternatives. This trend is likely to strengthen as millennials take more prominent roles both as  consumers and decision-makers in the beverage industry.

The change can be seen throughout all delivery channels, from national and regional grocery chains, to outlets like Whole Foods and Trader Joe’s that cater to health-conscious consumers, and right down to the micro and vending markets. Elyssa Steiner, director of marketing for Cantaloupe Systems underscores this point in a recent article in Vending Times: “I’m a millennial and I don’t drink soda; I primarily drink water and I’m surrounded by people in my age group who drink huge amounts of low-calorie or no-calorie sparkling waters…”

We’ve seen this trend right here at Syfo as more and more millennials are discovering our delicious natural flavors and enjoying our sparkling waters with creative beverage recipes that they share.

Can’t find Syfo in your market area? Click here to request that your favorite store carry Syfo, or visit our online store. Are you a grocer who would like to carry Syfo? Email us at customerservice@syfobeverages.com.

It’s been known for a long time that the “rush” or “high” produced by sugar can lead to addictive behavior. But now a new study indicates that sugar can cause a person to crave a particular brand that produced the high.

Think of it as sugar-induced brand loyalty. In a study recently published in the American Journal of Clinical Nutrition, researchers investigated whether daily consumption of a branded sugary beverage would change brain activity in certain ways. They wanted to see if exposure to the product logo itself would create a craving for the drink and whether daily consumption would foster an ongoing positive view of the brand.

What they found was that daily consumption of the branded sweetened beverage made the participants desire the product while reacting more quickly and positively to the brand logo compared to a baseline of people who did not drink the beverage every day. And this reaction was consistent regardless of the flavor of the beverage.

Of course, Syfonatics are also loyal to the brand and crave Syfo, but that’s because it’s delicious and purely refreshing with no sugar, sodium, artificial sweeteners, preservatives or other additives. You could call it more of a natural high.

You can read more about the study here.

In California, a complaint filed in a California federal court charges that The Coca-Cola Company, with the help of the American Beverage Association, is deceiving consumers about the harms of consuming Coke and other sugar-sweetened beverages.  The suit charges that the beverage giant and its trade association are engaged in an unlawful campaign of deception to mislead and confuse the public about the science linking consumption of sugar-sweetened drinks to obesity, type 2 diabetes, and cardiovascular disease.

The lawsuit filed on behalf of the nonprofit Praxis Project, centers around the claim that Coca-Cola and the ABA mislead consumers by claiming that there is no science linking sugar-sweetened beverages to obesity and related diseases.  According to the suit, Coke and the ABA have adopted a strategy of shifting the focus away for these conditions from sugar-sweetened beverages toward a lack of exercise.  The campaign strategy also led consumers to believe that all calories are the same, when science indicates that sugary drinks play a distinct role in the obesity epidemic.

The complaint alleges that Coke launched a sophisticated integrated marketing plan by funding and publicizing biased scientific research,  orchestrating a drumbeat of deceptive ABA press releases on science and health, and running false and misleading advertising campaigns.  Citing a report in the New York Times, the suit contends that between 2010 and 2015 alone, Coca-Cola spent $120 million on research and other projects aimed at confusing consumers about, or denying, the science linking health risks to soda and other sugary drinks.

At Syfo we know better. Our testimonial section is filled with stories of people who have shed weight and lived healthier lives by giving up sugary drinks and switching to delicious Syfo Naturally Flavored Sparkling Waters. Our products contain no sugar, artificial sweeteners, preservatives, sodium or any other additives. Just pure healthy refreshment that can change your life.

You can read more about the lawsuit filed against Coke and the ABA here.

Is a smaller waistline on your list of New Year’s Resolutions?

Syfo Original Seltzer and Naturally-Flavored Sparkling Waters can help make your pursuit painlessly obtainable. How? Syfo satisfies your desire for something sweet. Syfo is thirst quenching, filling and healthy because is helps keep you hydrated. You’ll never gain an ounce of fat drinking Syfo because it is absolutely free of calories, sugar, artificial sweeteners and sodium and is made with the purest water you can buy.  Check out our customer testimonials to find out how Syfo has been a life saver for so many.

Whether you’re celebrating Christmas, Hanukkah or the New Year, these delicious and healthy beverage recipes will add zest to your holiday season, just like that cool bite of winter air.

White Cranberry Winter Spritzer

INGREDIENTS:

• 2 ¾ Cups of White Cranberry Juice
• 2 Tablespoons of Sugar
• 1 Teaspoon of Chopped Fresh Rosemary
• 12 Mint Leaves
• ¼ Fresh Lime Juice
• 3 Cups of Chilled Syfo Original Seltzer
• 1 ½ Cups of White Rum
• Ice

PREPARATION:

Combine cranberry juice, sugar, rosemary and mint in a small saucepan and bring to boil. Remove pan from heat and allow the mixture to cool completely. Using a strainer and glass bowl, pour cranberry mixture through a strainer to remove any solid pieces. Stir in the lime juice, cover and refrigerate. Once chilled, combine juice mixture, Syfo Original Seltzer, and rum into a large pitcher or punch bowl. Pour over ice and garnish with mint leaves if desired.

Recipe courtesy of MyRecipes.com

Adult Hanukkah Beverage

This recipe is a variation of the many blue-themed drink recipes that are common for Hanukkah:

INGREDIENTS:

• Blue Curacao Liqueur
• Syfo Kosher Lemon-Lime Naturally-Flavored Sparkling Water
• Ice
• Citrus Flavored Vodka

PREPARATION:

Mix 2 parts of Syfo Naturally-Flavored Sparkling Water, 1 part Blue Curacao and 1 part citrus vodka, with ice. Stir gently in a glass and drink up!

Party Pomegranate Fizz

INGREDIENTS:

• 2 oz of Gin
• 1 oz of Pomegranate Liqueur
• Syfo Wild Cherry Naturally-Flavored Sparkling Water
• Pomegranate Seeds for garnish if desired

PREPARATION:

Combine Gin and Pomegranate Liqueur in a shake with ice. Pour over ice and top with Syfo Kosher Wild Cherry Naturally-Flavored Sparkling Water. Garnish with pomegranate seeds if desired.

Recipe courtesy of Yummly.com

Non Alcoholic Hanukkah Blue Beverage

Here’s a blue recipe for the kids!

INGREDIENTS:

• Blue Raspberry Kool-Aid
• Syfo Kosher Lemon-Lime Naturally-Flavored Sparkling Water
• Ice
• White Grape Juice

PREPARATION:

Combine 1 part Kool-Aid, 1 part white grape juice and 1 part Syfo Naturally-Flavored Sparkling Water. Pour over ice and of course serve with a blue bendy straw.

Cranberry- Lime Christmas Punch

INGREDIENTS:

• 2 Cups Fresh Cranberries
• 1 Cup Water
• 1 Cup Sugar
• 6 Cups Chilled Syfo Lemon-Lime Naturally-Flavored Sparkling Water
• ½ Cup of Fresh Lime Juice
• 1.5 Cups of Vodka (optional)
• Lime Slices for Garnish

PREPARATION:

First, combine fresh cranberries, water and sugar in a saucepan. Cook over medium heat for about 8 minutes, or until cranberries begin to pop. Make sure to stir occasionally. Using a strain and glass bowl, pour cranberry mixture through a strainer to remove any solid pieces from the cranberries. Set aside and let cool completely for at least an hour. Once cooled, combine cranberry mixture, sparkling water, lime juice and vodka (optional), in a large pitcher or punch bowl. Pour over ice if desired and garnish with lime slices and fresh cranberries for a red and green festive drink!

Recipe courtesy of MyRecipes.com