More and more people are cutting back or giving up on sugary soft drinks, indicating that the wealth of information on the negative health affects of soda’s ingredients is beginning to impact people’s choices.

Coca-Cola Co., PepsiCo Inc. and Dr Pepper Snapple Group Inc. all sold less soda in the second quarter of 2013 in North America, despite new marketing pushes and the introduction of different sweetener mixes that the companies hoped would bring consumers back. Coca-Cola Co. said it sold 4 percent less soda in North America, while PepsiCo Inc. simply said its decline for the region was in the “mid-single digits.” Dr Pepper sold 3 percent less of their drinks.

Other factors such as a cold, wet spring have been cited but the declines continue a years-long trend. According to the industry tracker Beverage Digest, per capita soda consumption in the U.S. has been slipping steadily since 1998 amid concerns that sugary drinks fuel weight gain.

Soda manufacturers have tried to address the sugar issue by introducing lower-calorie sodas that use less sweetener, targeted for people who don’t like diet drinks. But these blends still use high-fructose corn syrup — widely known to have negative health effects — and concerns continue over ingredients such as phosphoric acid, citric acid, artificial sweeteners, preservatives and the caramel coloring used in some soft drinks.

Syfo Original Seltzer and Naturally-Flavored Sparkling Waters are a healthy choice. Our products are free of sugars, high fructose corn syrup, artificial sweeteners, preservatives or other additives, making them a healthy way to cut down on sugar and enjoy a refreshing beverage. Read how our customers have kicked the soda habit with Syfo.

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