It’s been known for a long time that the “rush” or “high” produced by sugar can lead to addictive behavior. But now a new study indicates that sugar can cause a person to crave a particular brand that produced the high.

Think of it as sugar-induced brand loyalty. In a study recently published in the American Journal of Clinical Nutrition, researchers investigated whether daily consumption of a branded sugary beverage would change brain activity in certain ways. They wanted to see if exposure to the product logo itself would create a craving for the drink and whether daily consumption would foster an ongoing positive view of the brand.

What they found was that daily consumption of the branded sweetened beverage made the participants desire the product while reacting more quickly and positively to the brand logo compared to a baseline of people who did not drink the beverage every day. And this reaction was consistent regardless of the flavor of the beverage.

Of course, Syfonatics are also loyal to the brand and crave Syfo, but that’s because it’s delicious and purely refreshing with no sugar, sodium, artificial sweeteners, preservatives or other additives. You could call it more of a natural high.

You can read more about the study here.

Tell your friends about Syfo!

In California, a complaint filed in a California federal court charges that The Coca-Cola Company, with the help of the American Beverage Association, is deceiving consumers about the harms of consuming Coke and other sugar-sweetened beverages.  The suit charges that the beverage giant and its trade association are engaged in an unlawful campaign of deception to mislead and confuse the public about the science linking consumption of sugar-sweetened drinks to obesity, type 2 diabetes, and cardiovascular disease.

The lawsuit filed on behalf of the nonprofit Praxis Project, centers around the claim that Coca-Cola and the ABA mislead consumers by claiming that there is no science linking sugar-sweetened beverages to obesity and related diseases.  According to the suit, Coke and the ABA have adopted a strategy of shifting the focus away for these conditions from sugar-sweetened beverages toward a lack of exercise.  The campaign strategy also led consumers to believe that all calories are the same, when science indicates that sugary drinks play a distinct role in the obesity epidemic.

The complaint alleges that Coke launched a sophisticated integrated marketing plan by funding and publicizing biased scientific research,  orchestrating a drumbeat of deceptive ABA press releases on science and health, and running false and misleading advertising campaigns.  Citing a report in the New York Times, the suit contends that between 2010 and 2015 alone, Coca-Cola spent $120 million on research and other projects aimed at confusing consumers about, or denying, the science linking health risks to soda and other sugary drinks.

At Syfo we know better. Our testimonial section is filled with stories of people who have shed weight and lived healthier lives by giving up sugary drinks and switching to delicious Syfo Naturally Flavored Sparkling Waters. Our products contain no sugar, artificial sweeteners, preservatives, sodium or any other additives. Just pure healthy refreshment that can change your life.

You can read more about the lawsuit filed against Coke and the ABA here.

Is a smaller waistline on your list of New Year’s Resolutions?

Syfo Original Seltzer and Naturally-Flavored Sparkling Waters can help make your pursuit painlessly obtainable. How? Syfo satisfies your desire for something sweet. Syfo is thirst quenching, filling and healthy because is helps keep you hydrated. You’ll never gain an ounce of fat drinking Syfo because it is absolutely free of calories, sugar, artificial sweeteners and sodium and is made with the purest water you can buy.  Check out our customer testimonials to find out how Syfo has been a life saver for so many.

Whether you’re celebrating Christmas, Hanukkah or the New Year, these delicious and healthy beverage recipes will add zest to your holiday season, just like that cool bite of winter air.

White Cranberry Winter Spritzer

INGREDIENTS:

• 2 ¾ Cups of White Cranberry Juice
• 2 Tablespoons of Sugar
• 1 Teaspoon of Chopped Fresh Rosemary
• 12 Mint Leaves
• ¼ Fresh Lime Juice
• 3 Cups of Chilled Syfo Original Seltzer
• 1 ½ Cups of White Rum
• Ice

PREPARATION:

Combine cranberry juice, sugar, rosemary and mint in a small saucepan and bring to boil. Remove pan from heat and allow the mixture to cool completely. Using a strainer and glass bowl, pour cranberry mixture through a strainer to remove any solid pieces. Stir in the lime juice, cover and refrigerate. Once chilled, combine juice mixture, Syfo Original Seltzer, and rum into a large pitcher or punch bowl. Pour over ice and garnish with mint leaves if desired.

Recipe courtesy of MyRecipes.com

Adult Hanukkah Beverage

This recipe is a variation of the many blue-themed drink recipes that are common for Hanukkah:

INGREDIENTS:

• Blue Curacao Liqueur
• Syfo Kosher Lemon-Lime Naturally-Flavored Sparkling Water
• Ice
• Citrus Flavored Vodka

PREPARATION:

Mix 2 parts of Syfo Naturally-Flavored Sparkling Water, 1 part Blue Curacao and 1 part citrus vodka, with ice. Stir gently in a glass and drink up!

Party Pomegranate Fizz

INGREDIENTS:

• 2 oz of Gin
• 1 oz of Pomegranate Liqueur
• Syfo Wild Cherry Naturally-Flavored Sparkling Water
• Pomegranate Seeds for garnish if desired

PREPARATION:

Combine Gin and Pomegranate Liqueur in a shake with ice. Pour over ice and top with Syfo Kosher Wild Cherry Naturally-Flavored Sparkling Water. Garnish with pomegranate seeds if desired.

Recipe courtesy of Yummly.com

Non Alcoholic Hanukkah Blue Beverage

Here’s a blue recipe for the kids!

INGREDIENTS:

• Blue Raspberry Kool-Aid
• Syfo Kosher Lemon-Lime Naturally-Flavored Sparkling Water
• Ice
• White Grape Juice

PREPARATION:

Combine 1 part Kool-Aid, 1 part white grape juice and 1 part Syfo Naturally-Flavored Sparkling Water. Pour over ice and of course serve with a blue bendy straw.

Cranberry- Lime Christmas Punch

INGREDIENTS:

• 2 Cups Fresh Cranberries
• 1 Cup Water
• 1 Cup Sugar
• 6 Cups Chilled Syfo Lemon-Lime Naturally-Flavored Sparkling Water
• ½ Cup of Fresh Lime Juice
• 1.5 Cups of Vodka (optional)
• Lime Slices for Garnish

PREPARATION:

First, combine fresh cranberries, water and sugar in a saucepan. Cook over medium heat for about 8 minutes, or until cranberries begin to pop. Make sure to stir occasionally. Using a strain and glass bowl, pour cranberry mixture through a strainer to remove any solid pieces from the cranberries. Set aside and let cool completely for at least an hour. Once cooled, combine cranberry mixture, sparkling water, lime juice and vodka (optional), in a large pitcher or punch bowl. Pour over ice if desired and garnish with lime slices and fresh cranberries for a red and green festive drink!

Recipe courtesy of MyRecipes.com

The trend is now unmistakable. We’ve seen it here at Syfo and recent data confirms it — more and more people are turning to healthy beverage choices as sales flow away from soda and other sugary soft drinks.

The market research firm Mintel reported that sales in the sparkling/mineral water/seltzer segment grew a whopping 75% last year. Mintel also found that 48% of bottled water drinkers in the United States said they are drinking more flavored waters to replace sugary drinks. The entire bottled water category, which includes sparkling water, is expected to grow at a 35% clip through 2020.

To further underline this trend, The Beverage Marketing Corp. reported that sales volume of soft drinks in the United States fell 1.5% in 2015, dropping their market share of liquid refreshment beverages below 40%. And the main concern driving consumers from soda appears to be sugar. Sugar content influenced the purchasing decision of soft drinks for 57% of consumers in the United States, according to a 2015 survey from Innova Market Insights.

Syfo has been ahead of this trend for many years. Our Original Seltzer and Naturally Flavored Sparkling Waters contain no sugar or artificial sweeteners and never have. Made from 100% purified water with no sodium, preservatives or other additives, Syfo is the healthy choice consumers have been turning to since 1949.

Grocers, click here to find out how you can carry Syfo in your store.