The New York Times called it the drink of this past summer. Business Insider highlighted the connection to millennials’ focus on health. No matter the perspective, millennials are flocking to sparkling water and leaving soda behind, leading to explosive growth for the category.

According to Technomic, since 2018 sparkling water has experienced double digit growth while the sales of soda have increased only one percent over the same span. Americans spent about $1.7 billion on sparkling water at restaurants alone in 2018.

Last year the NPD Group, a market research firm, surveyed more than 10,000 Americans about their drinking habits and found that we consumed sparkling water an average of 10 times per capita, which equates to about 3.3 billion servings. That’s four more servings per capita compared to 2013.

“The primary reason behind it is the whole health and wellness movement,” said David Portalatin, a vice president and food consumption business analyst at the NPD. “What the consumer doesn’t want is anything artificial or synthetic.”

And according to Business Insider, this trend is being fueled in part by millennials’ lifestyle choices, leading them to be dubbed the “wellness generation”. They’re looking for healthier beverage choices and Syfo Naturally Flavored Sparkling Waters certainly fit the bill. Our four delicious flavors contain no sguar, sodium, artificial sweeteners, preservatives or any other additives.

Of course it’s not just about health for millennials or any other group, it’s also about enjoyment. With or without alcohol, sparkling waters make for a fun refreshment at any time of year. Look for our delicious drink recipes perfect for the coming holiday season.

You can ready the New York Times article here and the Business Insider article here.

Tell your friends about Syfo!

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