Recipe of the Day
It’s been known for a long time that the “rush” or “high” produced by sugar can lead to addictive behavior. But now a new study indicates that sugar can cause a person to crave a particular brand that produced the high.
Think of it as sugar-induced brand loyalty. In a study recently published in the American Journal of Clinical Nutrition, researchers investigated whether daily consumption of a branded sugary beverage would change brain activity in certain ways. They wanted to see if exposure to the product logo itself would create a craving for the drink and whether daily consumption would foster an ongoing positive view of the brand.
What they found was that daily consumption of the branded sweetened beverage made the participants desire the product while reacting more quickly and positively to the brand logo compared to a baseline of people who did not drink the beverage every day. And this reaction was consistent regardless of the flavor of the beverage.
Of course, Syfonatics are also loyal to the brand and crave Syfo, but that’s because it’s delicious and purely refreshing with no sugar, sodium, artificial sweeteners, preservatives or other additives. You could call it more of a natural high.
You can read more about the study here.
Earth Day 2017 is Saturday, April 22 and people all over the world will be focusing on the health of the environment and their own personal well-being. At Syfo, we believe promoting a healthy environment and health in people go hand in hand. We’ve taken steps to ensure that Syfo products are as GREEN as possible in every way, so they’re both healthy for the planet as well as healthy beverages for your body. We do everything we can to reduce waste in the supply stream by making every part of the Syfo packaging and bottling fully recyclable. The water we use in Syfo is purified through reverse osmosis and we return the waste water from the process back into the environment in a more purified state. Since the water we use to produce Syfo comes from a centrally located aquifer, it doesn’t require a heavy carbon footprint to make it to the production facility and the consumer.
We also consolidate our less-than-truckload (LTL) shipments to improve transportation efficiency, and we collaborate with our suppliers to save money, reduce waste and conserve energy. And of course the packaging and bottles that we use for all of our Syfo products are 100% recyclable.
As is well-known, Syfo Beverages Original Seltzer and Naturally Flavored Sparkling Waters are made from purified water and are free of preservatives, chemical additives, sugar, sodium or artificial sweeteners. That makes them healthy beverages for your body and the environment.
Sure Syfo Naturally Flavored Sparkling Waters are a delight on the tongue — healthy and refreshing with no sugar, sodium, artificial sweeteners, preservatives or other additives. But did you know that those delicious bubbles themselves carry their own health benefits?
In a recent article on Livestrong.com, these other great benefits of drinking sparkling water were highlighted:
Helps You Stay Hydrated
We’ve said it throughout our site and Livestrong.com agrees — water is essential for good health. It keeps you hydrated, is necessary for moving nutrients throughout your body, keeps you feeling full between meals and reduces fluid retention. Most Americans don’t drink enough water, according to dietitian Sheila Tucker from Boston College. The amount of water you need to drink each day depends on age, gender, food choices, activity, weather and health conditions. In general, you should aim for 1 quart of water for every 50 pounds of body weight, or 3 quarts a day for a 150-pound person. Adding sparkling water to your drinking routine may help you meet your daily fluid needs to stay hydrated.
If you’re feeling a little sick to your stomach after eating, drinking a glass of carbonated water might help, according to a 2002 study published in the “European Journal of Gastroenterology and Hepatology.” Indigestion, also known as dyspepsia, is a term used to describe a variety of symptoms that occur in the upper abdominal area and may include bloating, nausea, vomiting or quickly feeling full after eating.
Keeps Your Body In Sync
The same 2002 study also found an improvement in constipation in the study participants who drank carbonated water. When you’re dealing with constipation, you know to up your intake of foods high in fiber. But getting enough fluids is as important as fiber when it comes to constipation. Fluids, such as sparkling water, help the fiber work better in your gut and keeps you regular.
So when you’re enjoying a cold glass of Syfo Naturally Flavored Sparkling Water you can feel refreshed and good about your health at the same time. Click here to try some great Syfo recipes to enjoy while staying healthy and hydrated.
Syfo Beverages Original Seltzer is certified Kosher for Passover 2017 by the Union of Orthodox Jewish Congregations of America. The Orthodox Union is the largest and most widely respected Kashruth agency, so look for the OUP on the label or on the top of the cap and buy Kosher for Passover beverages with confidence. Syfo is pure, natural, healthy and refreshing and we thank you for making Syfo Beverages a part of your Passover celebration.
In California, a complaint filed in a California federal court charges that The Coca-Cola Company, with the help of the American Beverage Association, is deceiving consumers about the harms of consuming Coke and other sugar-sweetened beverages. The suit charges that the beverage giant and its trade association are engaged in an unlawful campaign of deception to mislead and confuse the public about the science linking consumption of sugar-sweetened drinks to obesity, type 2 diabetes, and cardiovascular disease.
The lawsuit filed on behalf of the nonprofit Praxis Project, centers around the claim that Coca-Cola and the ABA mislead consumers by claiming that there is no science linking sugar-sweetened beverages to obesity and related diseases. According to the suit, Coke and the ABA have adopted a strategy of shifting the focus away for these conditions from sugar-sweetened beverages toward a lack of exercise. The campaign strategy also led consumers to believe that all calories are the same, when science indicates that sugary drinks play a distinct role in the obesity epidemic.
The complaint alleges that Coke launched a sophisticated integrated marketing plan by funding and publicizing biased scientific research, orchestrating a drumbeat of deceptive ABA press releases on science and health, and running false and misleading advertising campaigns. Citing a report in the New York Times, the suit contends that between 2010 and 2015 alone, Coca-Cola spent $120 million on research and other projects aimed at confusing consumers about, or denying, the science linking health risks to soda and other sugary drinks.
At Syfo we know better. Our testimonial section is filled with stories of people who have shed weight and lived healthier lives by giving up sugary drinks and switching to delicious Syfo Naturally Flavored Sparkling Waters. Our products contain no sugar, artificial sweeteners, preservatives, sodium or any other additives. Just pure healthy refreshment that can change your life.