Coca-Cola’s New Foray Into Enhanced Water
September 22, 2016

Coca Cola recently announced that it’s investing in the organic aloe water beverage Aloe Gloe, complementing the two other products in its Emerging Brand units – Honest Tea and Zico coconut water.

Aloe Gloe is Coca-Cola’s latest foray into functional and health-oriented beverages. Aloe Gloe’s website claims many health benefits, including benefits to the skin and cardiovascular health. However the health benefits and risks of beverages that contain aloe vera are still being debated.

All of this is part of an emerging trend. Because of the documented health risks of sugary sodas (and diet sodas) Coca-Cola and its main competitor PepsiCo are investing big in beverages like tea, juice and bottled water that consumers perceive as healthier — even if some of those options, such as energy drinks, have just as much sugar and calories as many sodas. Don’t be fooled by the marketing hype and health claims.

It’s easy to make a clear choice with Syfo because Syfo Original Seltzer and Naturally Flavored Sparkling Waters are simply healthy. Since our products are made from 100% purified water and contain no sugar, sodium, artificial sweeteners preservatives or other additives, you don’t have to sort through health claims or read between lines. Syfo is just naturally pure refreshment.

Check out our testimonials to read how Syfo has helped our customers to lead healthier lives.

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