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In a recent New York Times article, Michael C. Bellas, chief executive of the Beverage Marketing Corporation, was quoted as saying that the sale of bottled water, including sparkling water, is expected to surpass the sale of soda by the end of the decade if not sooner.
To many this is a startling development as soft drinks giants the Coca-Cola Company and PepsiCo have dominated the beverage market in this country for most of the last century. But the move toward water has been a trend that’s been growing since the 1980s and Bellas noted that sales of bottled water grew at a rate of 20 percent in every quarter from 1993 to 2005. Part of what is driving the trend are health concerns, as some data points to a growing correlation between obesity, diabetes, heart disease and other health issues with the consumption of sugary soft drinks. Public health officials have also encouraged greater consumption of beverages with less sugar.
As the plain bottled-water market matures, sparkling waters are growing fast in market share and popularity. In the same New York Times article, Talking Rain Beverage Company’s chief executive Kevin Klock says: “There’s a large market out there that wants something sparkling, something flavored, something without a controversial sweetener…”
Syfo Beverages Naturally-Flavored Sparkling Waters are a great choice if you want to turn to healthier beverages. Free of sugar, sodium, artificial sweeteners or preservatives, they’re made with 100% purified water.
To read the entire New York Times article, click here.
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