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Sparkling water has always had its loyal following over the years. Beginning with seltzer back in the day, people have turned to sparkling water for a healthier alternative to soda and other soft drinks. Syfo fans in particular have loved the delicious natural flavors, the 100% purified water and fact that there are no additives. But recently, the sales of sparkling water have seen explosive growth. One of the reasons? Millennials have caught on to the enjoyment and health benefits of sparkling water.
According to the most recent statistics, sparkling water sales have leapt from $65 million in 2010 to $226 million in 2015. It is now the number one flavored water in the U.S. A large part of this growth is from a broad group of consumers that have turned to sparkling water as the negative health effects of sugary soft drinks have gained notoriety. Marketresearch.com reports that consumption of soft drinks, diet or sugared, has slipped by double digit percentages. The site also notes that people who have shifted to sparkling water are more likely to look for organic foods or buy foods that are locally-sourced and without artificial additives.
When it comes to Millennials, marketresearch.com points out that European consumers have long seen their preference for sparkling water as a status symbol. Now in the U.S., Millennials and GenXers have begun to drink premium and sparkling water as a health and lifestyle statement.
At 77 million strong, Millennials will be a dynamic market for sparkling water in the years ahead. And Business Insider points out that blogs and social media have played a large role in getting the word out for sparkling water, as Millennials are less likely to see or be influenced by traditional advertising, but are more swayed by the recommendations of their peers.
If you’re a grocer, now’s the time to jump on the sparkling water trend if you haven’t already. Click here for more information on carrying Syfo Naturally Flavored Sparkling Waters in your store.
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"I’ve been hooked on Syfos for years. It’s SO much better than other seltzers or expensive sparkling waters. We get it at our local Publix in Florida. When we first started buying it many years ago, they kept running out. We asked them if they could increase their stock, and they did! So if you don’t see it in your local store, just ask."
St. Germain & Syfo
