A new study published in the journal Psychological Science indicates that simple rituals make food or drink taste better. Researchers believe that these rituals – such as a toast,  saying or special way of serving a food – heighten awareness of what you’re eating or drinking by bringing you into the moment.

Researchers from the Carlson School of Management at the University of Minnesota in Minneapolis and Harvard Business School in Boston conducted four experiments about rituals before eating. They tested whether rituals influence the perception and consumption of chocolate (sweet), lemonade (tart) and baby carrots (healthy).

In the experiments, the researchers devised simple rituals for each food type – breaking and unwrapping a chocolate bar, rapping knuckles on a desk before nibbling carrots and stirring and pouring lemonade. Participants who performed rituals reported that they savored the items more than those who did not engage in rituals. The study also found that performing a ritual enhanced the sensory experience and enjoyment more than just watching a ritual.

Many Syfonatics tell us they have special rituals that help them enjoy Syfo even more. Some have a special glass; some put it on their nightstand, sipping it before bedtime to help them get a good night’s sleep and of course Syfo has been a big part of holiday celebration rituals such as Passover, Thanksgiving, Christmas and Hanukkah.

What’s your ritual? If you have a special method, saying or ritual that involves drinking Syfo, we’d like to know. Click here to share it with the Syfo community and we’ll publish them in a future news post.

You can read about the study here and learn more about how rituals help us savor food in this article on the Greater Good website.

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