Testimonials
"I’ve been hooked on Syfos for years. It’s SO much better than other seltzers or expensive sparkling waters. We get it at our local Publix in Florida. When we first started buying it many years ago, they kept running out. We asked them if they could increase their stock, and they did! So if you don’t see it in your local store, just ask."
Recipe of the Day
For all you adults Happy Halloween! A truly wicked brew, this is for you. Try it today!
If you love cats, you won’t want to miss this. Syfo is proud to sponsor this year’s charity gala supporting the Cat Network, with featured guest John Fulton of Animal Planet’s Must Love Cats. The event will be held on Saturday, November 11, 2017, from 6 p.m. to 10 p.m. at the University of Miami’s elegant Robert and Judi Prokop Newman Alumni Center, 6200 San Amaro Drive, Coral Gables, Florida 33146.
The gala is a fun way to support a worthy cause. It will help raise money and awareness for the Cat Network’s efforts to reduce cat over-population through educating the public about the need to sterilize their pets and community cats. The Network also provides access to low-cost spay/neuter services for stray, homeless and abandoned cats; helps members in their efforts to place adoptable cats in loving homes; and advocates non-lethal population control and humane public policy.
So join us on November 11. There will be wine, hors d’oeuvres, cuisine, music, a silent auction, raffles and of course plenty of Syfo Naturally Flavored Sparkling Waters on hand. Admission to the event will be $75.00. To make a reservation, please e-mail info@thecatnetwork.org.
Another recipe courtesy of Costco to delight your taste buds this summer. This recipe is perfect with Syfo Tangerine-Orange Naturally Flavored Sparkling Water!
Ingredients:
8 ounces cold water
1 mandarin orange, cut into quarters 1 sprig fresh rosemary
1 cinnamon stick
Preparation:
Pour water into a glass; squeeze in juice from the orange. In a small bowl, muddle or crush the rosemary gently with a spoon. Add the rosemary to the water and stir in the cinnamon stick. Makes 1 serving.
Recipe adapted from the June 2017 issue of the Costco Connection.
Millennials are poised to become the most dominant demographic in the country and experts and recent data suggest that they are driving the rapid rise of bottled water sales.
According to the latest research from Beverage Market Corp., in 2016, the bottled water category (including sparkling water) overtook soda sales for the first time capping a remarkable decade-long period of rapid growth. And it appears that millennials are one of the driving forces away from soda to healthier alternatives. This trend is likely to strengthen as millennials take more prominent roles both as consumers and decision-makers in the beverage industry.
The change can be seen throughout all delivery channels, from national and regional grocery chains, to outlets like Whole Foods and Trader Joe’s that cater to health-conscious consumers, and right down to the micro and vending markets. Elyssa Steiner, director of marketing for Cantaloupe Systems underscores this point in a recent article in Vending Times: “I’m a millennial and I don’t drink soda; I primarily drink water and I’m surrounded by people in my age group who drink huge amounts of low-calorie or no-calorie sparkling waters…”
We’ve seen this trend right here at Syfo as more and more millennials are discovering our delicious natural flavors and enjoying our sparkling waters with creative beverage recipes that they share.
Can’t find Syfo in your market area? Click here to request that your favorite store carry Syfo, or visit our online store. Are you a grocer who would like to carry Syfo? Email us at customerservice@syfobeverages.com.
It’s been known for a long time that the “rush” or “high” produced by sugar can lead to addictive behavior. But now a new study indicates that sugar can cause a person to crave a particular brand that produced the high.
Think of it as sugar-induced brand loyalty. In a study recently published in the American Journal of Clinical Nutrition, researchers investigated whether daily consumption of a branded sugary beverage would change brain activity in certain ways. They wanted to see if exposure to the product logo itself would create a craving for the drink and whether daily consumption would foster an ongoing positive view of the brand.
What they found was that daily consumption of the branded sweetened beverage made the participants desire the product while reacting more quickly and positively to the brand logo compared to a baseline of people who did not drink the beverage every day. And this reaction was consistent regardless of the flavor of the beverage.
Of course, Syfonatics are also loyal to the brand and crave Syfo, but that’s because it’s delicious and purely refreshing with no sugar, sodium, artificial sweeteners, preservatives or other additives. You could call it more of a natural high.
You can read more about the study here.
In California, a complaint filed in a California federal court charges that The Coca-Cola Company, with the help of the American Beverage Association, is deceiving consumers about the harms of consuming Coke and other sugar-sweetened beverages. The suit charges that the beverage giant and its trade association are engaged in an unlawful campaign of deception to mislead and confuse the public about the science linking consumption of sugar-sweetened drinks to obesity, type 2 diabetes, and cardiovascular disease.
The lawsuit filed on behalf of the nonprofit Praxis Project, centers around the claim that Coca-Cola and the ABA mislead consumers by claiming that there is no science linking sugar-sweetened beverages to obesity and related diseases. According to the suit, Coke and the ABA have adopted a strategy of shifting the focus away for these conditions from sugar-sweetened beverages toward a lack of exercise. The campaign strategy also led consumers to believe that all calories are the same, when science indicates that sugary drinks play a distinct role in the obesity epidemic.
The complaint alleges that Coke launched a sophisticated integrated marketing plan by funding and publicizing biased scientific research, orchestrating a drumbeat of deceptive ABA press releases on science and health, and running false and misleading advertising campaigns. Citing a report in the New York Times, the suit contends that between 2010 and 2015 alone, Coca-Cola spent $120 million on research and other projects aimed at confusing consumers about, or denying, the science linking health risks to soda and other sugary drinks.
At Syfo we know better. Our testimonial section is filled with stories of people who have shed weight and lived healthier lives by giving up sugary drinks and switching to delicious Syfo Naturally Flavored Sparkling Waters. Our products contain no sugar, artificial sweeteners, preservatives, sodium or any other additives. Just pure healthy refreshment that can change your life.
You can read more about the lawsuit filed against Coke and the ABA here.