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This New York Times article illustrates how food and beverage makers can use a mix of ingredients — such as fats, sugars and salt — to create desires in us and draw us to food and beverages that are unhealthy for us. By combining these ingredients in different ways, the producers of these products can create pleasurable sensations and an almost insatiable desire to consume, even though our hunger is satisfied or we know that it’s bad for us.
We’ve seen this in the beverage industry with sugar-laden soft drinks. These syrupy drinks are very high in sugar, can be unhealthy to drink and lead to conditions such as obesity or diabetes, yet people are conditioned to enjoy the sugary sweetness.
One way to eat and drink healthy is to know what drives your appetites. You can read the entire New York Times article here.
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