Millennials are poised to become the most dominant demographic in the country and experts and recent data suggest that they are driving the rapid rise of bottled water sales.
According to the latest research from Beverage Market Corp., in 2016, the bottled water category (including sparkling water) overtook soda sales for the first time capping a remarkable decade-long period of rapid growth. And it appears that millennials are one of the driving forces away from soda to healthier alternatives. This trend is likely to strengthen as millennials take more prominent roles both as consumers and decision-makers in the beverage industry.
The change can be seen throughout all delivery channels, from national and regional grocery chains, to outlets like Whole Foods and Trader Joe’s that cater to health-conscious consumers, and right down to the micro and vending markets. Elyssa Steiner, director of marketing for Cantaloupe Systems underscores this point in a recent article in Vending Times: “I’m a millennial and I don’t drink soda; I primarily drink water and I’m surrounded by people in my age group who drink huge amounts of low-calorie or no-calorie sparkling waters…”
We’ve seen this trend right here at Syfo as more and more millennials are discovering our delicious natural flavors and enjoying our sparkling waters with creative beverage recipes that they share.
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People often assume that natural flavors contain only natural ingredients. But that might not always be the case.
What can be called natural flavors is defined by law, and essentially the FDA says that any flavor extracted from a natural source, such as a fruit, spice, vegetable or seafood, can be called natural. In other words, the flavor wasn’t cooked up synthetically in a laboratory. However, that doesn’t mean that flavors called natural can’t also contain some unnatural additives.
Take the case of Hint Water, which was recently the target of a class action suit that charged they were deceptive in how they represented their product as “all-natural”. The company’s flavors are natural as defined by the FDA, but they also use propylene glycol (PG) — a synthetic substance used in cosmetics and food. And while synthetic solvents such as propylene glycol are not allowed in the production of organic certified products, they are permitted in “natural flavors.” The reasoning is that they are incidental additives present in food at an insignificant level. Although PG is FDA-approved, there is concern in some quarters about the potential negative health effects of the substance.
With Syfo there is no confusion. All of our natural flavors are propylene glycol free. We opt for vegetable based glycerin and/or ethyl alcohol (derived from grain) instead. There are no preservatives, artificial colors, or flavors used in the manufacturing of our flavors. That makes Syfo the clear choice.
Everyone at Syfo Beverages would like to wish you a safe and Happy Fourth of July. At barbecues, parties and celebrations across this land, people can enjoy Syfo Original Seltzer and Naturally-Flavored Sparkling Waters as a healthy and refreshing way to cool off and enjoy the festivities.
As we celebrate the birth of our great nation, Syfo is proud to say that our product is manufactured and bottled right here in the United States, and has been since 1949. We’re an American small business and it is a privilege to be a part of the great American tradition.
It’s been known for a long time that the “rush” or “high” produced by sugar can lead to addictive behavior. But now a new study indicates that sugar can cause a person to crave a particular brand that produced the high.
Think of it as sugar-induced brand loyalty. In a study recently published in the American Journal of Clinical Nutrition, researchers investigated whether daily consumption of a branded sugary beverage would change brain activity in certain ways. They wanted to see if exposure to the product logo itself would create a craving for the drink and whether daily consumption would foster an ongoing positive view of the brand.
What they found was that daily consumption of the branded sweetened beverage made the participants desire the product while reacting more quickly and positively to the brand logo compared to a baseline of people who did not drink the beverage every day. And this reaction was consistent regardless of the flavor of the beverage.
Of course, Syfonatics are also loyal to the brand and crave Syfo, but that’s because it’s delicious and purely refreshing with no sugar, sodium, artificial sweeteners, preservatives or other additives. You could call it more of a natural high.
You can read more about the study here.
Earth Day 2017 is Saturday, April 22 and people all over the world will be focusing on the health of the environment and their own personal well-being. At Syfo, we believe promoting a healthy environment and health in people go hand in hand. We’ve taken steps to ensure that Syfo products are as GREEN as possible in every way, so they’re both healthy for the planet as well as healthy beverages for your body. We do everything we can to reduce waste in the supply stream by making every part of the Syfo packaging and bottling fully recyclable. The water we use in Syfo is purified through reverse osmosis and we return the waste water from the process back into the environment in a more purified state. Since the water we use to produce Syfo comes from a centrally located aquifer, it doesn’t require a heavy carbon footprint to make it to the production facility and the consumer.
We also consolidate our less-than-truckload (LTL) shipments to improve transportation efficiency, and we collaborate with our suppliers to save money, reduce waste and conserve energy. And of course the packaging and bottles that we use for all of our Syfo products are 100% recyclable.
As is well-known, Syfo Beverages Original Seltzer and Naturally Flavored Sparkling Waters are made from purified water and are free of preservatives, chemical additives, sugar, sodium or artificial sweeteners. That makes them healthy beverages for your body and the environment.